2011年8月25日星期四

Economics that you can learn from World of Warcraft

The sun slowly rising from the horizon, one wearing a leather armor of the Goblin who do not understand the game, tentatively it can be understood as the ugly little man holding wow gold a dagger floodlight, is broken to the wild animals, jump ...... He has the extraordinary talent, if this talent translate into real-world language, that is to make money.
This is a network of "World of Warcraft" in the scene, July 12, in the much-anticipated World of Warcraft fans, after nearly two years, "World of Warcraft," the latest piece of information, "the earth fission" (also known as: Cataclysm) official on-line. Love money Goblin, is the new version adds the race.
However, there is a group by "World of Warcraft" make money, but feel left out at this time, it is the game of "gold business." Since the launch of a new version of the game, this game get a real virtual interest groups being no more manual labor. For some of the workers who depend on game for a living, this is likely to mean lower income and even unemployment.
Why build a virtual view of the world on a virtual game, but it can affect the reality of wow gold economic life?
"RMB soldiers," the birth of logic
As a game, "World of Warcraft" is undoubtedly synonymous with success, this well-known game makers from the research and development of Blizzard's MMORPG (massively multiplayer online role-playing game), from birth has a grand view of the world setting, fascinating making art scene, outstanding gaming experience and a huge strong support group.
Such a successful game, not a lack of natural topic of conversation.Superman's game due to its attractive, making them unable to extricate themselves indulge in some young people, led to its negative impact on the social question. And even some experts compare it to the drug, causing social discussion.
Around the "World of Warcraft," it all happened, how to explain their impact on the economy? This is also from the "RMB soldiers' talk.
What is "RMB fighters"? This is a users call for certain types of players, these players are mostly office workers, has some economic basis, due to time constraints and other reasons, they can not stay in the game too much. In order to obtain equal strength with others, then by buying game currency, equipment and even the way of direct purchase of game characters, to make up for its shortcomings. In the first made some money online, the crazy into the "RMB fighters" or even the ability to get over the crowd, causing imbalance in the game. So the industry from time to time to spread the "mystery of RMB into hundreds of thousands of soldiers for the game," the news.
Has a complete commercial system of "World of Warcraft", there are some "RMB soldiers' existence. Although the "World of Warcraft" game equipment prohibited transaction, but the smart players, or the invention of transactions: from an experienced team player to lead the "RMB warrior" challenge points of the game leveling to get rare items, and then auctioned off to be willing to payhigh game money players. This is known as the "gold group" of the team (due to "World of Warcraft" in the currency referred to as "G", is also known as "G Group") were filled in all the game servers. Allegedly, this business model was first invented by the Chinese players, has now "values ​​out" to foreign players into.
If only this step, can not constitute the game's economy from virtual to physical changes. "RMB fighters" do not have time nor interest to participate in earning the "gold group" of the game needed money. So there is some professional players to become the "gold merchant," specializing in "play money" business (for ordinary players, "play money" is a boring process) to collect a lot of game money, then sold to the trading platform through the network players. Game into a real currency the renminbi, and even has a relatively fixed "exchange rate."
Virtual currencies have depreciated
This is simply the reality of economics teaching, as Mankiw, "Principles of Economics" opening said that: "The trade can make everyone better off." Specializes in the professional game players "production" game money to help "RMB fighters" get a better gaming experience; "RMB fighters" even earn real good money to help professional players to obtain material gain.
This example is very easy to calculate: a monthly income of $ 10,000 white-collar hourly wage of about $ 50 if they win the game equipment, it takes 20 hours per month of game time. So, let the white-collar pay a monthly fee of $ 400 to save 20 hours, almost a natural thing. If this were white-collar workers to work overtime to save time, you can also get a thousand dollars for overtime, such a comparison, the trade advantages are obvious.
This calculation may be only one victim: the operator of the game. Because the game's profits, just from a player's online time, save countless white-collar "20 hours" for the game operator side is tantamount to a disaster. So the game business all year round on the "gold group" opposed, it seems less strange (game business against the "gold group" of reason, often "gold group" to reduce the fun of the game and cause players to the game system is not fair, this may is true, but it is difficult to prove).
However, the game business is not no way to curb the "gold group" and its methods, also from the "World of Warcraft," the commercial system and financial system.
"World of Warcraft," though not in the traditional sense of the currency, but the players in Daguai leveling and complete the task, will receive monetary awards.This award, in fact, a disguised payment of the same side in the game currency.
Monster with the task of refreshing, but also to "World of Warcraft" in the "amount of money," more and more inevitable, currency devaluation also appear in the game, to exchange real price has remained the same point card, for example, A few years ago only a few hundred "golden" to exchange one, and now you need four or five thousand "gold."
However, due to game companies continue to introduce new equipment in the past some "valuable" high-end equipment, the prices lower. A full-class hero, rarity has also been reduced.
In this way, "gold traders' work will be increasingly difficult. Life you want to earn enough gold coins, the more and more difficult. Not to mention constantly updated version, still attract "RMB fighters" do not need advanced equipment into the new task can be involved.
Economic reality of Warcraft Inspiration
The rules of the game market, there is fair and free competition, the players have a choice when the "RMB soldiers 'rights, but also have a choice when the" gold traders' rights. Born by the market "gold merchants", but also because the market has been curbed, reducing the negative impact for the game itself, this is the "invisible hand" interesting template. Economic and social reality of law in the game can also be a glimpse of clues.
Relying on the market this hand, whether such game companies wish to allow the "gold merchant" disappear? As mentioned earlier, there are trade opportunities as long as the game, it is difficult to achieve. However, "World of Warcraft" game business does not seem to care about, just stick to constantly introduce new services, new items, stabilize the "gold traders," the negative impact.
Hand, the domestic online games, is often a "visible hand." Such as the game currency Naizhi equipment suppliers to sell directly, skills, although the game operator may therefore be a high operating profit, the interests of the players are subjected to severe losses, "money is the cow," the unhealthy idea is incorrectly passed to the younger players (which It is the "gold group" is often criticized point). The implication is that we rarely see a continuation of several years can be made online games.
Invisible hand and the visible hand, which in the end more useful, in the face of problems, which is more effective? This reality, still no final conclusion. But play 'World of Warcraft ", maybe we can get a little inspiration. 

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